Main Content
Back to Media Centre
HK Express Names A321 Aircraft “Siu Loong” in Embracing Bruce Lee’s Philosophy
Facebook Contest for Tickets & Madame Tussauds Promotion
Friday, September 1, 2017
Body: 

 Hong Kong’s low-fare airline HK Express is paying tribute to Bruce Lee – legendary martial arts icon, philosopher and the city’s first international mega movie star – by naming its fifth A321 aircraft (aircraft registration number: B-LEE) “Siu Loong” (the English transliteration of Bruce Lee’s Chinese stage name) as an inspiration for travellers to embody his fighting spirit in transcending cultural borders. With the debut of this 230-seat A321 aircraft, HK Express now boasts a fleet of 20 aircraft.

 

                                                                                                                                                                                                            

 

Immediate Release

HK Express Names A321 Aircraft “Siu Loong” in Embracing Bruce Lee’s Philosophy
Facebook Contest for Tickets & Madame Tussauds Promotion

Hong Kong, 31 August 2017  Hong Kong’s low-fare airline HK Express is paying tribute to Bruce Lee – legendary martial arts icon, philosopher and the city’s first international mega movie star – by naming its fifth A321 aircraft (aircraft registration number: B-LEE) “Siu Loong” (the English transliteration of Bruce Lee’s Chinese stage name) as an inspiration for travellers to embody his fighting spirit in transcending cultural borders. With the debut of this 230-seat A321 aircraft, HK Express now boasts a fleet of 20 aircraft.

To celebrate, HK Express fans will stand to win flight tickets or travel vouchers by participating in the upcoming Favourite Bruce Lee Quote Campaign on the airline’s official Facebook Page.

Bruce Lee shot to global fame during the early 1970s. The Hong Kong spirit shaped and exemplified by him continues to resonate with Hongkongers today, while Hong Kong remains a mecca for movie buffs and martial art fans from around the world. Besides his movies, Bruce Lee was also known for his philosophical outlook on life and countless pearls of wisdom. Travel lovers will be inspired by one of his sayings: “Life is wide, limitless. There is no border, no frontier.”

To celebrate the debut of HK Express’ fifth A321 aircraft, young martial artists will perform a kungfu stunt at the boarding gate before the first flight of the “Siu Loong” aircraft; and a souvenir bearing Bruce Lee’s signature battle cry “Wataaa~!” will be given out to passengers. From 21 September to 31 October 2017, passengers flying on the “Siu Loong” aircraft will also receive a voucher entitling them to a 30% discount on regular-priced admission to Madame Tussauds Hong Kong, where they can meet the Hong Kong hero in the form of a life-size wax figure.

“Bruce Lee is revered for the grace and skill of his martial art that packs power in every move. These are also the qualities that have enabled HK Express to punch above our weight in the highly competitive airline industry,” said Andrew Cowen, Director and CEO of HK Express. “By naming HK Express’ A321 aircraft “Siu Loong”, we wish to celebrate the ever-inspiring fighting spirit of Bruce Lee. I encourage all fans to join our upcoming Facebook campaign by submitting their favourite Bruce Lee quote to celebrate his spirit, and stand a chance to win travel prizes to go beyond borders.”

From 8 until 10 September 2017, the public can visit HK Express’ Facebook Page (www.facebook.com/HKExpress) and submit their favourite Bruce Lee quote. Participants will need to tag their friends and share the post, to encourage more people to “LIKE” their submission. The person who garners the most LIKEs will stand to win two round-trip tickets to any HK Express destination, or a flight voucher that can be used for flight redemption. 

Photo caption

HK Express is paying tribute to Bruce Lee – legendary international mega movie star – by naming its fifth A321 aircraft (aircraft registration number: B-LEE) “Siu Loong” as an inspiration for travellers to embody his fighting spirit in transcending cultural borders.

HK Express is an IATA Operational Safety Audit (IOSA) registered airline and therefore in compliance with IOSA standards. HK Express is committed to delivering operational safety to its Guests and crews.

For reservations or information, please visit www.hkexpress.com, follow us on Facebook fan page: www.facebook.com/HKExpress, SinaWeibo: www.weibo.com/hkexpress; WeChat: HK Express; Twitter: HKExpress.jp or refer to our Instagram: @HK_Express.

About HK Express

Independent flight statistic monitoring website flightstats.com has recognized HK Express for its top On-Time Performance (OTP) rate. The airline has become a leader in the Hong Kong aviation industry by concentrating on low fares, best-in- class on-time performance and safety while revolutionizing air travel throughout the Asia market. The airline also received a “7-star safety rating” – the highest ranking possible, as well as recognition from airlineratings.com, an independent, industry-respected research group, for being one of the world’s 10 safest low-fare airlines. HK Express flies to 27 of the most popular destinations in Asia. It is expected to launch Hong Kong-Nagoya-Guam route on 29 October 2017. With its fast-growing fleet and enticing number of destinations, HK Express has flown over 8 million guests since converting to an LCC – a major achievement that attests to the popularity of the airline and the low-fare business model. HK Express is also one of the founder airlines of the world’s first LCC alliance, U-FLY Alliance (www.uflyalliance.com), and is a partner member of reward-U (www.reward-u.com) as well as U-FLY Holidays (www.uflyholidays.com).

Back to Media Centre
Back to Top