A Taste of Hong Kong Tradition at 30,000 Feet by HK Express and Kwok Kam Kee
Bringing “Ping On” buns, a cherished intangible cultural heritage to travellers while sharing blessings
HK Express partnered with iconic Cheung Chau heritage bakery Kwok Kam Kee to give away custom-made “Ping On” buns to customers onboard.
Hong Kong, 24 May 2026 – Today, HK Express Airways (HK Express) teamed up with Kwok Kam Kee, an iconic Cheung Chau heritage bakery, to delight customers on selected inbound flights with a truly local surprise - custom-made “Ping On” buns. Infused with the spirit of the annual Cheung Chau Bun Festival, the buns’ “Ping On” theme – peace, good health, and fortune – brought heartfelt blessings to customers as they boarded our flights. HK Express also delivered a special in-flight announcement introducing the Cheung Chua Bun Festival, turning the flight experience into a moment of cultural discovery and celebration, connecting customers from various countries with local HK tradition. In addition, HK Express and Kwok Kam Kee distributed limited-edition plush toy keychains featuring the “Ping On” bun, presenting intangible cultural heritage with an innovative twist.
A customer shared, “I was very happy to receive this surprise right at the start of our trip. Even in the air, I could really feel the energy of Hong Kong, and this HK Express flight has been a very special experience, full of Hong Kong flavour.”
HK Express cabin crew handed out custom-made “Ping On” buns to customers on selected flights.
HK Express and Kwok Kam Kee distributed the limited-edition keychains to customers. Each set features a plush toy with a “Ping On” imprint.
Customers were delighted by the “Ping On” bun and keychain gifts.
HK Express delivered a special in-flight announcement to introduce travellers to the traditional Cheung Chau Bun Festival and the “Ping On” bun.