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HK Express Appoints New CEO
Friday, January 26, 2018

Hong Kong, 26 January 2018  HK Express is pleased to announce the appointment of Mr. Luo Cheng as Chief Executive Officer (CEO) of HK Express, with effect from today.

In his role as CEO, Mr. Luo will join hands with Mr. Zhong Guosong, Executive Chairman of HK Express, to formulate HK Express’s overall strategy and direction, contribute to the company’s major business investments, and spearhead operational decisions. He will also monitor daily operations and business performance driven by the senior management team, led by President Li Dianchun.

With the appointment of Mr. Luo, the airline aims to enhance the quality of customer service and improve management efficiency, ensuring HK Express, the only low-cost carrier (LCC) in Hong Kong, consistently delivers a safe and high-quality travel experience to travellers.

Having held various leadership positions within the aviation industry, Mr. Luo has 20 years of experience in flight operations, corporate governance and sales management. Previously, Mr. Luo was appointed as Co-Chairman and Chief Executive of Africa World Airlines, and the Chairman of Suparna Airlines Company Limited. Earlier in his career, he has held the senior roles in Sales and Marketing, overseeing multiple regions including North America, Africa and Asia. 

The appointment of Mr. Luo demonstrates the commitment of HK Express to continuously strengthen its internal management and operational services. As the CEO, Mr. Luo will work closely with the senior management team to optimise the company’s operations.

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HK Express is an IATA Operational Safety Audit (IOSA) registered airline and therefore in compliance with IOSA standards. HK Express is committed to delivering operational safety to its Guests and crews.

For reservations or information, please visit, follow us on Facebook fan page:, SinaWeibo:; WeChat: HK Express; Twitter: or refer to our Instagram: @HK_Express.


About HK Express

Hong Kong’s low-cost carrier HK Express has become a leader in the Hong Kong aviation industry by concentrating on best-in-class on-time performance and safety while revolutionizing air travel throughout the Asia market. The airline also received a “7-star safety rating” – the highest ranking

possible, as well as recognition from, an independent, industry-respected research group, for being one of the world’s 10 safest low cost carriers. HK Express flies to 26 of the most popular destinations in Asia and has flown over 9 million guests since converting to an LCC – a major achievement that attests to the popularity of the airline. HK Express is also one of the founder airlines of the world’s first LCC alliance, U-FLY Alliance (, and is a partner member of reward-U ( as well as U-FLY Holidays (

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