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HK Express Pays Tribute to Bruce Lee’s Philosophy with “Siu Loong” Aircraft

Promotional Offer: HKD78 and Up One-way Airfare from Hong Kong to 23 Destinations

Hong Kong, 25 Sep, 2017

Hong Kong’s low-cost carrier HK Express is excited to announce its new route to Zhangjiajie – one of the most beautiful places in China’s Hunan Province! The inaugural flight to Zhangjiajie Hehua International Airport (DYG) will depart from Hong Kong on 18 October 2017, while tickets open for sale from today (26 September 2017).

 We named our fifth A321 aircraft ‘Siu Loong’ as a tribute to Bruce Lee and as an inspiration for travellers to embody his fighting spirit in transcending cultural borders,” said Andrew Cowen, Director and CEO of HK Express. Our Facebook campaign has received a tremendous response as many fans shared their favourite Bruce Lee quotes – a true testament to his lasting legacy as the city’s first mega international movie star, martial arts icon and philosopher.  

Local artiste Stephen Au, well known for his admiration for Bruce Lee, literally helped to kick-off the aircraft naming celebration by performing the kung fu legend’s signature moves and sharing one of Bruce Lee’s quotes that has always inspired him.

Also joining today’s ceremony was artiste Grace Chan, who shared how Bruce Lee has continued to inspire a new generation of fans like her. “Bruce Lee introduced many innovative martial arts concepts and fighting moves that are still fresh and exciting even after four decades. He also left behind a lot of philosophical sayings that remain inspiring to this day. Encouraged by his saying that ‘Life is wide, limitless. There is no border, no frontier,’ I want to embrace my passion for life by taking on different career challenges and hopefully travelling more to expand my horizons.”

To celebrate the first flight of the “Siu Loong” aircraft on 21 September, guests will each receive a souvenir bearing Bruce Lee’s signature battle cry “Wataaa~!”. From 21 September to 31 October 2017, passengers flying on the “Siu Loong” aircraft will also receive a voucher entitling them to a 30% discount on regular-priced admission to Madame Tussauds Hong Kong, where they can meet the Hong Kong hero up close and personal in the form of a life-size wax figure.

The one-way airfare promotion (HK78* and up) applies to bookings made between today and 22 September (23:59), valid for travel between 2 October 2017 and 30 September 2018. Destinations include Tokyo-Haneda, Tokyo-Narita, Osaka-Kansai, Nagoya, Hiroshima, Takamatsu, Fukuoka, Kagoshima, Ishigaki, Incheon-Seoul, Busan, Jeju, Kunming, Ningbo, Taichung, Hualien, Chiang Mai, Chiang Rai, Phuket, Da Nang, Nha, Trang, Siem Reap. Travellers can make bookings at the HK Express website (

Want to save more? Guests can browse the one-stop holiday packages website U-FLY Holidays ( for different package options coming with free seat selection privilege within the promotional period.

* The offer does not include taxes and other government imposed taxes and fees and is subject to availability. Terms and conditions apply.

Photo Captions

In tribute to the legendary martial arts icon Bruce Lee, Hong Kong’s low-cost carrier HK Express has named its fifth A321 aircraft (aircraft registration number: B-LEE) “Siu Loong” (the English transliteration of Bruce Lee’s Chinese stage name) as an inspiration for travellers to embrace his philosophy.

HK Express Director and CEO Andrew Cowen joined Bruce Lee super fan Stephan Au and new generation fan Grace Chan in performing one of Bruce Lee’s iconic kung fu move.

To celebrate the “Siu Loong” aircraft naming, HK Express will offer one-way airfares from Hong Kong to 22 destinations for bookings made from today until 22 September for as low as HK$78.