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HK Express Joins Hands with ZALORA to Enhance Travel and Fashion Experiences

Create a holistic travel and lifestyle ecosystem for customers through strategic collaboration that reflect our values

Hong Kong, 23 Nov, 2023


Travel and fashion are inseparable. Many travellers bring stylish items to match different occasions when they travel. They can capture stunning photos anytime, anywhere, turning their trips as personal global runways. HK Express Airways (HK Express) deeply understands the customers’ desire for fashion. As celebrating its 10th anniversary, HK Express has specially collaborated with ZALORA, the largest online fashion platform in Southeast Asia, to take the first step in creating an ecosystem fusing travel adventures with lifestyle experiences.

Over the past decade, HK Express has stayed committed to allowing travellers to embrace the spirit of “Gotta Go” and explore the world with affordable flights spanning across Asia and the option to select preferred ancillary services as needed. Just as HK Express is passionate about travel, ZALORA shares a passion for fashion and beauty. Furthermore, both HK Express and ZALORA have highly flexible operating models, making them a natural fit for collaboration through leveraging their shared strengths.

HK Express is thrilled to unveil new partnerships with ZALORA. In addition to previously offering multiple flight tickets for ZALORA to reward customers during the 11.11 Shopping Festival period earlier, as well as one hundred flight tickets sponsored by Hong Kong International Airport during November and December, HK Express will also fully support ZALORA’s fashion Key Opinion Leaders (KOLs) on trips to popular destinations in our network, providing customers with fresh travel inspiration and the latest trends directly from origin. Furthermore, ZALORA will offer various shopping perks to HK Express customers through social media platforms. HK Express customers will also have opportunities to receive exclusive treats from ZALORA after booking flights.

“HK Express prides itself on being vibrant and flexible. We believe teaming up with like-minded ZALORA will foster synergies which brings mutual success while fully leverage the resources of both brands to create a holistic travel and lifestyle ecosystem for our customers,” said Eric Thain, Director, Customer & Brand of HK Express. “This kickstarts our long-term brand vision to craft experiences beyond travel alone through strategic collaboration that reflect our values. Our goal is to provide our customers with a diversified experience and insights, making travel not just about leisure but a way of living.”

For future collaboration details, please stay tuned to the HK Express official website at and our social media announcements.