HK Express Reinforces the Airline’s Spirit of Adventure and Commitment to Passenger Satisfaction with Refreshed Tagline, Website, Mobile App and Key Visuals
Hong Kong, 07 Mar, 2019
Just like its hometown of Hong Kong, HK Express is always on the move. Reflecting its authentic personality and adventurous spirit, the airline is thrilled to unveil a new brand identity across its tagline, website, mobile app and key visuals today (7 March).
Since its debut in 2013, HK Express has chartered its own path as the city’s only low-cost carrier, introducing new routes that take travellers off-the-beaten track and lead them to discover hidden gems around the Asian region. Offering the only direct services from Hong Kong to Nha Trang, Nagasaki and the recently announced Miyako (Shimojishima). Tapping into its pioneering personality, the brand refresh starts with a powerful new tagline: “Your Move.” The message serves as a call-to-action, inviting guests to break from the monotony of the daily grind and plan an unforgettable adventure with HK Express.
Across all channels, the airline’s updated visual identity enhances communication through thoughtfully designed icons and clean illustrations. For instance, HK Express will showcase moments, landscapes and people with emotive photography, while expressing its brand identity with bespoke illustrations in signature shades of deep purple and cherry red.
In addition, a new “Swift Bar” will be a fundamental visual element with myriad applications – a simple button, call-to-action, content bar or interactive digital tool. On the airline’s revamped website, which has a new look and feel, the Swift Bar will act as an easy-to-use search interface, helping travellers quickly find inspiration and resources.
“Every day, the HK Express team continues to learn, grow and evolve – and we hope to capture our energy and optimism in this refreshed brand position,” said Jonathan Hutt, Commercial Director of HK Express. “Our updated brand concept reflects the adventurous, as well as spontaneous spirit of the airline.”
This month, HK Express has another milestone to celebrate: Since its inception, the low-cost carrier has flown over 15 million passengers! To share the joy with its valued guests, HK Express is pleased to offer HK$115 up special one-way fares to its destinations. The sales period will run from today (16:00) to 10 March 2019 (23:59), with travel period from 14 March to 6 July 2019. Your move!
Photo caption: HK Express brand refresh new visuals