Hong Kong, 19 May, 2017
April was a big month for HK Express. Not only did the low-fare airline see outstanding passenger growth and a surge in ancillary revenue, it also enhanced its U-Biz offering and honoured visually-impaired guests on International Guide Dog Day with a special event at the Hong Kong International Airport (HKIA).
The low-fare airline flew 301,066 passengers in the month of April, marking a 35.17% increase compared to the same month last year. Over the past 12 months, HK Express welcomed 3,105,664 guests, representing a 21.6% increase compared to the same period ending April 2016.
The low-fare airline reported exceptional operating efficiency once again, achieving a 91% Load Factor in April. HK Express continues to demonstrate near-perfect efficiency month after month, clocking an average Load Factor of 90% over 12 months with strong support from its customers who appreciate the outstanding value that the low-fare airline offers.
On-time Performance remained strong at 76.2% in April, achieving a year-to-date average of 77.53%. Over the past 12 months, On-time Performance remained steady at 76.5%.
The combination of affordable fares and on-time reliability continues to resonate with guests, with nominal complaint rates of just 0.17% in April. Guest Complaint Rates remained low at 0.11% on average over 12 months.
Ancillary revenue hit 23.74% over the past 12 months, marking a 3.76% jump compared to the previous 12 months ending April 2016. HK Express’ selection of ancillary choices empowers guests to enjoy cost savings and a more personalised travel experience, while diversifying and boosting the airline’s revenue stream. HK Express’ strong ancillary revenue performance also enables the airline to continue providing its signature low fares to travel-loving guests.
In April, U-Biz was enhanced to include more perks including free lounge access, Sweet Seats selection, 30kg baggage allowance and priority baggage collection – catering to guests who seek greater travel comfort and efficiency.
The low-fare airline also showed its endeavour to make travel safe and accessible for every guest – including guests with special needs – on International Guide Dog Day (26 April). HK Express hosted a familiarisation tour in support of the Hong Kong Guide Dogs Association (HKGDA) at HKIA, giving two guide dog users and their trainers a chance to experience the
barrier-free boarding process.
HK Express is committed to ensuring that travel is safe, affordable and accessible to guests from all walks of life,” says Andrew Cowen, CEO and Managing Director of HK Express. “Just as we are proud of enabling more people to travel since our transition to a low-fare airline, we are honoured to work with the Hong Kong Guide Dogs Association to improve our ability to deliver a smooth and enjoyable flight to guests with special needs.
|12 Months to 30/4/2017||Month of April 201||Average OTP Yearto-date*|
|% Change vs Last Year||21.6%||35.17%||-|
|Ancillary Revenue %||23.74%||19.99%||-|
|Guest Complaint Rate**||0.11%||0.17%||-|
* Departures <15 minutes of scheduled departure time from Hong Kong (industry standard measure of punctuality)
** Guest Complaint Rate is calculated based on the number of complaint case per number of carried guests.