CR7® LIFE Museum Hong Kong

Asia’s first and only CR7® LIFE Museum in Hong Kong takes you inside the football GOAT's LIFE (Legacy in Football Experience). 

CR7® LIFE Museum Hong Kong has landed at K11 MUSEA in Tsim Sha Tsui— inviting you to step into Cristiano Ronaldo’s extraordinary football legacy. Explore immersive zones filled with rare exhibits, career trophies, match shirts, personal collections, and exclusive footage that let you relive his greatest moment up close before your eyes. From humble beginnings to global fame, Ronaldo’s story inspires fans and non‑fans alike — a journey of talent, discipline and relentless drive. Each display, from his hard-earned trophies, to treasured memorabilia, captures the spirit of a true legend. 

HK Express x CR7® LIFE Museum Hong Kong themed aircraft

HK Express x CR7® LIFE Museum Hong Kong themed aircraft 

Spot our specially designed Cristiano Ronaldo-themed aircraft, featuring his iconic silhouette in striking style. If you’re lucky enough to travel on this aircraft, you’ll discover hidden design details throughout the cabin, adding unforgettable highlights to your journey. 

HK Express x CR7® LIFE MuseumHong Kong exclusive travel collection 

Fly with HK Express for an unforgettable journey! Discover the HK Express × CR7® LIFE Museum travel collection, available for purchase onboard, featuring passport covers, pouches, luggage belts, and more. Inspired by Cristiano Ronaldo’s legendary career, these stylish and practical items make the perfect travel companions or thoughtful gifts.

Craving more? Visit the official CR7® LIFE Museum Store on 7/F, Shops 715–716, Times Square Hong Kong, and explore exclusive items celebrating Ronaldo’s legendary career. 

Don’t miss this incredible experience — book your flight and museum tickets today!

In celebration of HK Express x CR7® LIFE Museum collaboration, the CR7® LIFE Museum is offering an exclusive 10% discount on merchandise for HK Express passengers.

• The CR7® LIFE Official Store is located at Shops 715-716 7/F ,Times Square, Causeway Bay.
• The CR7® LIFE Museum Pop-up Store is located: 6/F KUNSTHALLE, K11 MUSEA, Tsim Sha Tsui

CR7® LIFE Official Store and Pop-up Store Terms and Conditions

Offer: Eligible passengers can enjoy a 10% discount on full-priced merchandise at the CR7® LIFE Hong Kong Official Store and Museum Pop-up Store. 

T&C

• Passengers must follow CR7® LIFE Museum’s Instagram: @cr7lifemuseum and Little Red Book: @CR7 LIFE accounts before making payment and present the successful follow screen to store staff.
• Passengers must present a valid HK Express boarding pass (electronic or physical accepted) for travel dated on or after 7 July, 2025
• Each boarding pass is valid for one discount only.
• This offer applies only to full-priced items and cannot be combined with other promotions, discounts, or offers.
• Excludes signed products and the BAPE collection.
• The discount is not redeemable for cash, no change will be given, and it cannot be used to purchase gift cards or discounted items.
• Promotion Period: This promotion is valid until June 30, 2026. CR7® LIFE Museum Hong Kong Official Store and Museum Pop-up Store reserve the right to amend or terminate the offer at any time without prior notice. 

The offer is valid for in-store purchases only and is non-transferable and non-reusable.

CR7® LIFE Hong Kong Official Store and Museum Pop-up Store reserve the right to cancel transactions and take further action in cases of misuse, fraud (including but not limited to exceeding the friend and family quota, presenting fake identification, etc.), or violation of these terms.

Final Interpretation: In case of any disputes, CR7® LIFE Museum Hong Kong Official Store and Museum Pop-up Store reserves the final right of interpretation.